Pure Curl — Foam for all hair types
$28.00
Pure Curl Foam is a lightweight styling foam designed to add volume, definition, and flexible hold for curls, waves, blowouts, and sleek straight styles. This plant-powered formula enhances shine, reduces frizz, and supports long-lasting style without heaviness or buildup.
Volumize. Define. Support.
A lightweight, plant-powered styling foam that adds body, shine, and flexible hold for curls, waves, blowouts, and sleek straight styles—without heaviness or buildup.
Why you’ll love it
- Adds touchable volume and shape to all hair types
- Long-lasting style support with a soft, flexible finish
- Enhances texture and fullness without residue
- Helps protect against frizz and humidity while maintaining hydration
How to use
- For curls & waves: Apply to damp hair, rake through, scrunch, then air-dry or diffuse.
- For straight styles & blowouts: Apply to towel-dried hair, comb through, then blow-dry for volume and soft hold.
Tip: Start with 2–3 pumps and add more as needed.
Key botanicals
- Brown Rice Syrup — natural hold with smooth control
- Black Currant Seed Oil — antioxidant-rich support for strength and elasticity
- Litsea Cubeba & Rosemary Oils — refresh the scalp and boost shine
- Dandelion Root & Shea Butter — condition and support during heat styling
- Annatto Seed Extract — enhances natural radiance and color brilliance
✨ Perfect for air-drying, diffusing, or blow-drying—your hair, only better.